Exploring Corporate Strategy Text Cases by gerry johnson

Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management.

Features

• Balance of theory and practical issues within the strategic process, with a strong research basis
• Mixture of short and long cases, allow for greater flexibility for instructors
• Critical commentaries at the end of each chapter through the 3 lenses of design, experience and ideas
• Exemplary teaching and learning package saves lecturers time and helps students learn
• Case examples at the end of each chapter encourage reflection on a range of issues within the chapter

Table Of Contents
PART I: INTRODUCTION

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  • Introducing strategy

PART II: THE STRATEGIC POSITION

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  • The Environment
  • Strategic Capability
  • Expectations and Purposes

PART III: STRATEGIC CHOICES

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  • Business-Level Strategy
  • Corporate-Level and International Strategy
  • Directions and Methods of Development

PART IV: STRATEGY IN ACTION

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  • Organising for Success
  • Enabling Success
  • Managing Strategic Change

PART V: HOW STRATEGY DEVELOPS